| 5 |
网络新闻眼Internet-Eyes On News |
| 6 |
封面文章Cover Story |
| 10 |
2003年中国饭店业十大新闻
Top Ten News in China's Hospitality in the Year 2003 |
| 24 |
2004年影响全球饭店业的十大问题
Top Ten Issues to Influnece Global Hospitality in the Year 2004 |
| 28 |
2004年中国饭店市场分析
Market Analysis of Hotels in China in the Year 2004 |
| 46 |
国际饭店与餐馆协会专栏IH&RA column
1.从国际饭店与餐馆协会开罗年会看到全球旅游需求复苏
From IH&RA's Cairo Congress Sees Revival in Global Travel and Tourism Demand
2.约翰·贝尔就任国际饭店与餐馆协会主席
John Bell Assumes Presidency of IH&RA |
| 38 |
现代论坛Modern Forum
1.绿色饭店设计与顾客让渡价值
Environment-friendly Hotel Design and Customer Delivered Value
2.毫不掩饰的降低成本
Making No Secrets of Cost Cuttings |
| 45 |
品牌与形象Brand and Vision
海尔酒店客房专用冰箱：静音、节能、环保
Haier Hotel mini-bar : No noise, Energy saving,Pollution free |
| 54 |
饭店实务Hotel Operation
1.饭店营销的核心—锁定关系
The Heart of Hotel Marketing: Locked Relationship
2.星级饭店供应链管理
Supply Chain Management of Star-level Hotels
3.饭店服务创新五大保障
Five Securities for Hotel Service Innovation
4.让你的餐厅留住你的顾客
Attract Guests with Restaurant |
| 64 |
名人与饭店Celebrities and Hotels
本期客座嘉宾：郭峰
Interview with VIP of this Issue: Guo Feng |
| 68 |
餐饮财富Catering Wealth
风格餐厅 北京嘉里中心饭店——炫酷餐厅
Style Restaurant Centro Restaurant in the Kerry Center Hotel, Beijing |
| 69 |
饭店特种兵Special Hotels
金钥匙一键通服务中心给客人带来了什么？
What Can Golden Key Service Center Bring to Guests? |
| 71 |
管理风向标Management Wind Vane
聪明的迈克尔·戴尔
Intelligent Michael Dell |
| 72 |
说案析案Case Study
团队——酒店创新管理的推进器
Team Is the Propeller of Hotel Innovative Management: |
| 73 |
业界知音信箱Reader's Letters
吧台小憩Resting in the Bar
制度重于人才吗？
Is System More Important than Talents? |
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